Houseplant: The Art of Color, Form, and Everyday Ease

During the 2020 lockdown, we all did what we had to to make it through. Some of us baked bread, others made Dalgona coffee, while Hollywood’s favorite stoner - Seth Rogen - started to make pottery.   

“Houseplant stands out as a design lifestyle brand that blends color, form, and ease into everyday objects.”

Leading a movement which was dubbed bro-ramics, Seth started sculpting vases, flower pots, and eventually transitioned into ashtrays. Before long, he was experimenting with different materials, like mixing marble and clay, and glazing his pots. 

In Hollywood, and around the world, Seth’s fans know him for two things: his iconic laugh and his love for cannabis. In fact, anyone who has seen Pineapple Express, the first stoner action comedy, knows that Seth’s on screen persona is not far off from his real personality.  

As an actor, comedian, and writer, Seth openly admits to being high all day, everyday, while writing for movies and TV. His personality, his image, and brand are all directly influenced by and tied to cannabis. The world was waiting for Seth to create his own line of cannabis products, and on March 1, 2021, Seth Rogen and his partners Evan Goldberg and Michael Mohr expanded Houseplant into the United States. The website crashed on day one due to the sheer amount of visitors.

As far as consumer to company founder stories go, none is as authentic as Seth Rogen. He understands what a cannabis smoker needs because he himself has years of experience being a smoker. His deep love for the plant has led to the creation of one of the world’s most refined lines of cannabis products. From standing ashtrays, to glass grinders, and vinyl records to listen to while you smoke, Houseplant has everything a cannabis enthusiast could wish for in their home.